The challenge was to rebrand a local hamburger restaurant. In this case, it was decided to rebrand the Atsegin hamburger restaurant.

For the rebranding, not only a new logo and graphic universe were designed, but also a new value proposition was defined.

Atsegin is a hamburger restaurant focused mainly on young people who want to have fun and disconnect with their friends.

It uses Km0 ingredients, such as meat and bread, which come from local establishments. In addition, the bakery that supplies the bread has an agreement with the hamburger restaurant, so this type of bread can only be found there.